Tourism Marketing Blog Report – Air France

  INDIVIDUAL BLOG REPORT Marketing Evaluation of British Airways Created By: Dado Maria Executive Summary This blog report evaluates the marketing strategy of British Airways within the tourism sector by applying key marketing concepts, particularly STP (Segmentation, Targeting, and Positioning) and Porter’s Five Forces framework. It explores the internal capabilities of the organisation to meet customer demands and assesses the external factors influencing its competitiveness. The report identifies challenges and proposes recommendations for future marketing development, including digital transformation, sustainability, and improved customer engagement. The analysis provides a practical and theoretical understanding of how British Airways maintains its competitive edge in the global airline industry. Chapter One: Introduction Tourism marketing involves the use of strategic tools to attract, retain, and satisfy travellers by understanding market dynamics and con...